In 2023, the global children's toy market showed a diversified development trend. On the one hand, the market scale continued to expand, and consumers' demand for children's toys continued to increase; on the other hand, traditional toy products gradually tended to be homogenized, which made it challenging to meet the pursuit of personalization, education, and innovation by modern parents and children. In such a market environment, Elma, a professional who has been engaged in children's education and toy research for a long time, keenly perceived the potential demand of the market. She knew that children needed entertainment tools and toys that could stimulate creativity, cultivate thinking ability, and promote emotional development. Based on this deep concern for children's growth and a deep understanding of the toy industry, Elma created a personalized children's toy brand, Kawendi.

In 2023, Elma, with her dreams and ideas, united a group of professionals with rich experience in design, education, marketing, and other fields to form the Kawendi team. With a common goal, they are committed to creating a toy world full of surprises and creativity for children. After months of preparation, the Kawendi brand was officially established. The team members conducted in-depth research on children's psychology and education theory and the current popular cultural elements and technological trends. They launched intensive and orderly product research and development work. They pay attention to every detail, from the selection of toy materials to the appearance design, from the function setting to the integration of educational significance, and they strive to achieve the ultimate. After repeated trials and improvements, Kawendi launched the first batch of personalized children's toy products, including building block sets with unique shapes and rich play methods. Once these products were launched, they attracted the attention and love of parents and children in a small range. Kawendi began to sell products in some specific channels and regions, such as online niche mother and baby communities and offline boutique toy stores. Through direct contact with consumers, the team collected a lot of valuable feedback, understood the market's recognition and expectations for the products, and found some areas that need improvement and optimization.

In 2024, based on the previous market feedback, Kawendi further optimized and upgraded the products. At the same time, the team formulated a comprehensive brand promotion strategy and increased market publicity. They used social media platforms for online marketing, released interesting product videos and parent-child interactive content, and attracted the attention of a large number of fans. In addition, Kawendi also actively participated in various toy exhibitions and industry activities to showcase its brand image and product features and established connections with more dealers and partners. Through these efforts, Kawendi's brand awareness has been significantly improved, and the sales scope of its products has gradually expanded to many regions across the country. To meet the needs of children of different ages and interests, Kawendi has continuously increased its investment in product research and development and launched a series of new toy products; for example, for children who like artistic creation, various creative paintings and hand-made sets have been launched. In addition, Kawendi also pays attention to the environmental protection and sustainability of its products, uses environmentally friendly materials to make toys, and conveys the concept of green living.

Kawendi's ultimate vision is to become a global children's toy industry leader and create a toy kingdom full of fun, creativity, and educational significance for children. Through continuous innovation and exploration, it provides high-quality and personalized toy products for children worldwide, stimulates their imagination and creativity, and accompanies them to grow healthily and happily. In the next few years, Kawendi plans to promote its brand internationally and establish a vast sales network and influence. Continue to launch innovative and competitive products, occupy a particular market share, and become the preferred toy brand in the minds of parents and children. At the same time, actively fulfill social responsibilities, promote the sustainable development of the children's toy industry, and contribute to the growth and future of children.